Why Choose Credit Unions Over Banks?

Ever since currency became the preferred method of acquiring goods and services, there have been banks to store all of your money for you. Today, we go to the bank nearly every week to interact with our funds. We deal with strange fees, policies, and programs without ever giving a second thought to the notion that there could be another solution. Perhaps there could even be a better way to take care of your hard-earned capital. Indeed, credit unions have begun to take the reins of the money management industry, providing customers across the country with a new way to store their money without the same headaches.

The first key to understanding the advantages of credit unions is to understand exactly how they work. Simply put, these associations are nonprofit entities in which the pool of funds from all clients allows the union to provide fair deal loans and other services to its members. The goal is not to feed the bottom line but to create a place where qualified members can make their money work not only for themselves but also for all the other members of their group.

Perhaps one of the greatest features is the empowerment of the customer. Often each member is given voting rights within the company, allowing them to have a say in exactly how the business operates and how funds are distributed in lending procedures. In addition to giving the power back to the people in need of service, this encourages higher levels of customer service. Each individual who enters the building owns a stake in the business, and their opinions can actually affect the directions of the company.

Credit unions are often local businesses, allowing them much more freedom than chains of a major corporate entity. This allows for a much more individually tailored approach without wading through procedures and company policies. While big banks may have a prettier online program, there is no substitute for a truly individualized approach. You are much more likely to get your account and programs tailored specifically to your needs at a nonprofit, customer-focused organization rather than a business designed to be duplicated across the country.

From money market investments to big loans to checking and savings accounts, credit unions can provide all the core programs that a bank would offer. However, instead of having to wade through a sea of red tape and random fees, you are able to quickly make the shared pool of capital work for you. If you are unsatisfied with the way your money has been handled, do your research: consider moving away from tradition and taking a look at what credit unions have to offer.

Why Do We Need Credit Union Brochures?

Credit union brochures are a simple but effective way to showcase your credit union’s products and services to your members. Sure, you can describe them in-person or online, but nothing beats a well-designed and information-packed brochure. They are quick, easy and affordable, plus your members will appreciate having your products and services at the tips of their fingers. Instead of limiting your brand to the walls of your credit union, give your future members something they can take home with them – a tangible resource they can reference in the future!

Simple and straightforward, credit union brochures are a guaranteed way of reinforcing your brand image and staying relevant in the minds of your members. Depending on your company’s needs and goals, they can cover a variety of topics from online banking to membership and new accounts to auto loans-the options are limitless!

Let’s take the topic, membership and new accounts, for example. Brochures are the perfect method of reigning in new members because they offer ample space. In comparison to, say, postcards, brochures give you the room you need to sway members with the advantages of joining your credit union. Delve into the perks, but avoid rambling on with large chunks of text, which may only intimidate your audience. Instead, try listing them out in bullet point form-a much cleaner approach!

In addition to covering a lot of ground, credit union brochures are completely customizable! Depending on the amount of information you would like to convey, they can be 2-panel, 3-panel, even 6-panel! Plus, if you feel like straying from the simple, you can jazz them up with glossy paper or die-cut designs. With a variety of sizes and styles, credit union brochures are a tried and true approach to spreading the word about your company.

In the end, the key to a successful brand-building brochure is balance. Incorporate a combination of images and text, but shy away from being too information heavy! Wow your members with an eye-catching design on the front panel, and save your content for the inside panels. Provide enough facts for them to react, but don’t bore them with every single detail. Remember, your ultimate goal is to compel your members to seek out your credit union, so don’t forget to include a call-to-action, whether it is a phone number, web address, or directions at the bottom.

7 Advantages to Using Credit Unions

Are you considering an alternative to traditional banking? Check out some advantages to using credit unions. They can offer you the personalized service and financial incentives you’re looking for.

A credit union will often offer better interest rates. Credit cards, mortgages, personal loans, and home equity loans typically come with lower interest. Some unions are even regulated so that the interest rates on loans and credit cannot exceed a certain figure. In the same way, interest returns from savings, checking accounts, and certificates of deposit from unions are generally much higher than those from traditional banks.

They also charge fewer fees. Most do not require a minimum balance and offer their accounts free. In addition, credit unions usually don’t charge ATM fees. If you use your credit card from a non-participating ATM that is out of your network, you’ll have to pay a fee for the ATM itself, but this type of financial institution will not charge you on top of that sum as a normal bank would.

Contrary to popular belief, credit unions often have plenty of branch and ATM locations. Many belong to larger networks, allowing you to access plenty of office and ATM locations in your area.

As a member, you are an owner or stake-holder rather than a customer. Banks are for-profit organizations, so their management often makes decisions that will benefit shareholders rather than customers. Credit unions, on the other hand, are non-profit organizations that function like financial cooperatives instead of financial institutions, and their objective is to share profits with members of the union. This allows them to offer lower fees and rates, and it also removes the pressure for them make money at the expense of their customers. Instead, they are free to make financial decisions that will directly benefit their members.

Your deposits are insured in the same way they would be at a bank. The National Credit Union Administration, a government entity, protects balances up to a certain amount, even if the institution fails. If the institution does fold, the NCUA claims that members will begin receiving payments for their deposits within three days.

They take pride in educating their members about making good financial choices. They will likely offer a wealth of information on a variety of finance-related topics, such as investing, managing credit cards, and preventing identity theft. Because these organizations care about doing good for the community, they often offer free classes and seminars.

They’re easily accessible. If you’ve ever spent hours on the phone with a bank’s automated system, you know how unreachable and impersonal big corporations can be. Small cooperative financial institutions generally offer friendlier, more responsive service.