Credit Union Marketing

Credit Unions in Michigan and across the United States are starting to feel the money crunch that is evidence of our country’s current economic downfall. As a result of this, it is important for Credit Unions to take their business to the online market. More and more people are turning to the Internet these days for their banking needs, and in order to compete with larger banking institutions, smaller Michigan Credit Unions need to take advantage of the free traffic on the Internet.

Why is it Important to Market Your Business?

With the economy failing, competition amongst banking institutions is fierce. Larger banks are shutting out smaller ones and Credit Unions every day. To avoid this happening to your institution, you can begin to market your services online, or improve upon the online methods that you already have in place. Almost all consumers are interested in banking with an institution that has an online presence. If your Credit Union does not have a quality, user-friendly online website then you can be assured that you’re missing out on thousands of potential members each year.

One key is to ensure that your Credit Union is considering the younger generation. In this technological age everyone, especially the younger generation, are reaching out to businesses that are operating online. Because they tend to spend so much time online already, they are looking for the convenience of checking their balances, transferring money, and making payments on the internet. If you cannot provide this to your potential members, they will look elsewhere.

Having an online website for your institution also allows you to stay in touch and in constant communication with current clients as well. This is important for client retention, and so they do not go and look elsewhere to the competition that can provide more convenient services.

How Can You Market Your Credit Union?

As a larger business, you do not have to market your Michigan Credit Union by yourself. There is a wide variety of Internet marketing companies that can provide you with detailed services that will help your business grow online. Whether you are in need of an optimized website that has all of the banking features of the larger institutions, or if you just need to increase traffic to your website, these marketing service companies can work for you. The cost is moderate compared to what you’ll gain from the services that these marketing companies can provide. A well tailored website is one of the best things that a Credit Union can create in order to compete against larger banks. In this tightening economy you cannot afford to not market your services online. You will be surprised how many new members can be gained by simply tweaking a few things, and launching a standard Internet campaign.

Having a website is certainly a step in the right direction, but it’s also important to market that website online, to build online awareness, and improve search engine rankings.

Another factor to consider is the addition of an opt-in form on your new or current website. This will allow you to capture traffic that is being driven to your site, and gain visitors contact information. This is another method that can keep you in a close relationship with your current members, while helping you to reach others that you know are already interested in your services. This is one of the simplest things that an Internet marketing company can do to increase the amount of members you gain each year.

A faltering economy does not have to mean the end for small Michigan Credit Unions. There is a way to compete online with other large banking institutions. With the help of an Internet marketing company, you can create an online marketing game plan for your business, and can help it thrive even under the worst conditions.